Monetate Names Bruce Ernst VP of Product Management

Philadelphia, PA (PRWEB) October 13, 2011

Monetate, the leading provider of testing, targeting, and personalization solutions for websites, today announced that Bruce Ernst has joined the company as VP of Product Management. Ernst is a seasoned technology professional with diverse experience bringing technology solutions to market. He will join the accomplished executive team that is helping Monetate lead the way in bringing enhanced agility to ecommerce websites.

We continually strive give marketers the agility to insert new levels of control over the messaging and promotions on their sites, said Monetate CEO David Brussin. Bruce Ernst is a vital addition to our executive team as we launch new tools that empower ecommerce merchants to place the right product in front of the right consumer at the right time.

Bruce Ernst comes to Monetate with an enormous breadth of experience in applying strategic plans to immediate execution as well as communicating complex technology solutions in a simple and straightforward manner. Most recently, Ernst was head of Webstore Product Management at GSI Commerce (now part of eBay), a Monetate customer. Prior to that, Ernst was VP of Product Management at Commerce360 (now ClickEquations) where he developed and implemented the product vision for the revolutionary software product that provides expert advice on the management of search engine advertising campaigns.

As consumers demand a more relevant online shopping experience, it is critical for marketers to develop websites that can be customized to each individual shopper, said Ernst. Im thrilled to be part of an outstanding team at Monetate that is dedicated to helping clients create the most agile and personalized web experience for their customers.

About Monetate

Monetate is the leading provider of testing, targeting, and personalization solutions for websites. The company's cloud-based platform empowers marketers to test and target product offers and site features and convert successful tests into personalized messaging and promotional campaigns, instantly, anywhere on the website, mobile or tablets. Monetate removes the IT bottleneck and is quick and easy to install using just a single JavaScript tag, inserted only once, and requiring no internal IT resources. Some of the best known brands in the world use Monetate to make the most of their online marketing dollars, increase conversion rates, and personalize the website experience including Aeropostale, Urban Outfitters, Altrec, The Sports Authority, PETCO, QVC and more. Based in Philadelphia, Monetate serves a growing list of B2C websites around the world. For more information about Monetate, visit http://www.monetate.com.

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EPA Names Light Bulb Finder as Best Overall App: Apps for the Environment Challenge

Los Angeles, CA (PRWEB) November 10, 2011

The Environmental Protection Agency (EPA) has selected the Light Bulb Finder mobile app as the Winner, Best Overall App in the Apps for the Environment Challenge. Developed by Eco Hatchery, the Light Bulb Finder app enables users to easily switch from conventional incandescent to energy-efficient lighting at home. It is available as a free download on iPhone, iPad, iPod touch, and Android mobile devices.

The convergence of mobile technology, energy efficiency and sustainability is a natural fit. Consumers can use mobile apps to get instant, individualized information at home and on the go to make fast, informed decisions. We are excited to receive this recognition from the EPA, said Andrea Nylund, co-founder of Eco Hatchery.

On Tuesday, November 8th, the EPA presented the "Best Overall App" award to Light Bulb Finder at Apps for the Environment Forum in Arlington, VA.

Based on simple user inputs, the Light Bulb Finder app recommends energy-saving light bulbs with the right light quality, fit and style. It displays financial payback information and uses EPAs eGRID data to calculate environmental impact when users replace incandescent bulbs with energy-efficient equivalents. Users can buy bulbs through the app or at local stores.

Lighting accounts for over 14 percent of home electricity consumption, so the potential for saving energy and reducing environmental impact is significant. The typical U.S. household can save over $ 120 per year on electricity by switching to energy-efficient lighting, but many homeowners are slow to switch because the choices can be overwhelming, said Adam Borut, president and co-founder of Eco Hatchery.

Consumers have a lot of questions as the market is being flooded with new technologies such as Compact Fluorescent Light Bulbs (CFLs), Light Emitting Diodes (LEDs) and halogen incandescents.

They are confronted with new measurements such as lumens and color temperature, and they are concerned about bulb and light quality, not to mention financial payback, Borut said.

The Light Bulb Finder app cuts through the confusion and provides instant bulb recommendations for standard and specialty lighting with key financial payback information and carbon footprint information.

Our goal in developing the app was to overcome the obstacles to action by giving users instant answers, enabling them to make decisions based on their own budget and priorities, Borut added.

Eco Hatchery partners with utility companies and cities that use the app as a platform for raising consumer awareness of energy efficiency initiatives and resources. When using the app, users have direct access to information on energy-saving resources in their area, such as rebates, recycling services and whole house energy audits.

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