Leveraging Customer Interaction Data in Tough Times Learn Why Data Analysis Is Vital for Success at the eMetrics Marketing Optimization Summit, Oct 17-21, New York, NY

New York, NY (PRWEB) October 13, 2011

From pre-conference workshops like "Roadmap to Online Analytics Success", to a billion dollar case study on getting the most out of digital marketing measurement, the eMetrics Marketing Optimization Summit, produced by Rising Media, in New York City takes business analytics to the next level.

October 17 begins five days of workshops, keynotes, breakouts, clinics, labs and more that will demonstrate how to successfully predict customer behavior, save money and more efficiently market products and services. See the Agenda.

Keynote speakers Thomas H. Davenport, Jim Sterne, Geoff Ramsey, Jeff Jonas, Bob Page, Peter Fader, Erich Marx, Gregory Nathan, Joe Megibow, Shaina Boone and Heath Podvesker join dozens of other industry experts sharing tips, tools and strategies to improve data analysis skills.

Veteran digital analyst and speaker Ross Jenkins, VP of Analytics & Innovation at RAPP New York, says, "Big Data is here to stay and if you are going to tackle it head on, you need an understanding of everything that happens before, during and after every interaction. At the end of the day it's not about delivering a report - it's about using data to differentiate the way we communicate with consumers."

Companies participating in the Marketing Optimization Summit include American Express, AT&T, Best Buy, Capital One, Choice Hotels International, Dell, Deloitte, E*TRADE, eBay, ESPN, Expedia, FedEx, Fidelity Investments, Johnson & Johnson, LexisNexis, MTV Networks, Progressive Insurance, Public Broadcasting Service, QVC, ServiceMaster and Travelers Insurance.

The eMetrics Marketing Optimization Summit is supported by such sponsors as Adobe, ForeSee, TagMan, Celebrus Technologies, Ensighten, Google analytics, iPerceptions, Stratigent, Bizo, clictale, comScore, SAS SiteSpect, sweetspot, UBC Division of Continuing Studies, UC Irvine Extension, Unilytics, MajesticSEO, Mongoose Metrics, iJento, Quantivo, Keystone Solutions, Analytics Pros, CalPont, Digitaria, Insight Rocket, Parker Software, Marchex Call Analytics, Nabler, Shuffle Point, Social Snap, SocialMetrix, ObservePoint, Yahoo! Web Analytics and eClerx.

Upgrade your whole teams skills. The more team members that attend the eMetrics Marketing Optimization Summit, the more the company saves. Each additional attendee from the same company registered at the same time receives an extra $ 200 off the price of their registration. Register today.

The eMetrics Marketing Optimization Summit is co-located with Predictive Analytics World, Text Analytics World, GAUGE, Conversion Conference and Internet Marketing Conference

About Rising Media

Rising Media is a global events producer excelling in Internet and technology-related conferences and exhibitions. Rising Media produced events include Data Driven Business Week, eMetrics Marketing Optimization Summit, Conversion Conference, GAUGE, Predictive Analytics World, Text Analytics World, Building Business Capability, Internet Marketing Conference, Social Media Economy Days, Web Effectiveness Conference and Search Marketing Expo in the US, Canada, UK, France, Germany, Sweden, Finland and Australia.

Rising Media events provide cutting-edge, practical knowledge for business professionals to improve their day-to-day effectiveness, driving higher returns for their organizations. Attendees learn from leading experts and share knowledge with each other, as well as interacting with innovative vendors in the space. Each event brings together the best, the brightest and the visionary, creating a forum for insight, energetic exchange and informed purchasing.

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Data Quality: Fortune 500 Companies Underlying Issue

Bethlehem, PA (PRWEB) August 10, 2011

There are bigger issues for Fortune 500 companies to be concerned about than trying to rank themselves higher than Walmart, who has held the top position on the annual list for the last 2 years. Theres an ever growing concern about the quality of ones data, whether it deals with inventory, catalogs or standard forms. More and more companies are beginning to realize they can cut costs and save time by having quality data, which is why ECCMA chose to host a 2 day summit about data quality solutions and the benefits to using ISO 8000.

ECCMA, the project leader for ISO 8000, is holding its 12th Annual Data Quality Solutions Summit at the Chateau Resort and Conference Center in Tannersville, Pennsylvania (also known as the Poconos) from October 25th through the 27th. The summit is focused on the practical implementation of ISO 8000 to improve the quality of data. Seasoned experts and newcomers from across all industries will meet at the summit to share challenges and opportunities in managing data quality.

The new standard, ISO 8000; defines the characteristics of quality as they are applied to data and identifies how the quality of data can be objectively measured. Unlike many published books on data quality, the standard represents the consensus of international experts who have been in this field for 20+ years.

By adopting this standard, Fortune 500 companies can reduce the amount of time locating an item, staffing individuals who spend countless hours figuring out why there are 5,000 Wind Turbines instead of 5,000 Steam Turbines in their inventory and now need to get that order out for more steam turbines and figure out what theyre going to do with all those wind turbines. The definition of quality in ISO 9000 is meets stated requirements therefore you can only make a claim to quality data if you can compare the data to a data requirement. Stating a data requirement is not complicated, every printed or electronic form is a statement of a requirement for data. Responding to requests for data happens on a daily basis, the problem with the quality of the data often starts with the clarity of the request for data.

Commenting on the need to be able to state a data requirement, Mr. Peter R. Benson the executive director of ECCMA stated: ISO 8000 highlights the fact that data quality is not a technical issue but a practical business concern, if the data does not meet the business requirement then it is not quality data. Making all forms and all requests for data ISO 8000 compliant is the first step towards achieving quality data.

At this summit, topics presented will be on the latest data quality solutions including a demonstration of an easy to use data quality dashboard that allows users to see how ISO 8000 data quality is measured and how to easily identify problem areas. Other topics of interest discussed will be practical insights into data governance, resolving the related issues of data portability and long term data retention. Attendees come from varies industries such as health care, finance, insurance, defense contracting, as well as, manufacturing and processing.Specific questions or concerns will be addressed during round table discussions.

Commenting on the summit, Dr. Salomon de Jager the CEO of PiLog