Leveraging Customer Interaction Data in Tough Times Learn Why Data Analysis Is Vital for Success at the eMetrics Marketing Optimization Summit, Oct 17-21, New York, NY

New York, NY (PRWEB) October 13, 2011

From pre-conference workshops like "Roadmap to Online Analytics Success", to a billion dollar case study on getting the most out of digital marketing measurement, the eMetrics Marketing Optimization Summit, produced by Rising Media, in New York City takes business analytics to the next level.

October 17 begins five days of workshops, keynotes, breakouts, clinics, labs and more that will demonstrate how to successfully predict customer behavior, save money and more efficiently market products and services. See the Agenda.

Keynote speakers Thomas H. Davenport, Jim Sterne, Geoff Ramsey, Jeff Jonas, Bob Page, Peter Fader, Erich Marx, Gregory Nathan, Joe Megibow, Shaina Boone and Heath Podvesker join dozens of other industry experts sharing tips, tools and strategies to improve data analysis skills.

Veteran digital analyst and speaker Ross Jenkins, VP of Analytics & Innovation at RAPP New York, says, "Big Data is here to stay and if you are going to tackle it head on, you need an understanding of everything that happens before, during and after every interaction. At the end of the day it's not about delivering a report - it's about using data to differentiate the way we communicate with consumers."

Companies participating in the Marketing Optimization Summit include American Express, AT&T, Best Buy, Capital One, Choice Hotels International, Dell, Deloitte, E*TRADE, eBay, ESPN, Expedia, FedEx, Fidelity Investments, Johnson & Johnson, LexisNexis, MTV Networks, Progressive Insurance, Public Broadcasting Service, QVC, ServiceMaster and Travelers Insurance.

The eMetrics Marketing Optimization Summit is supported by such sponsors as Adobe, ForeSee, TagMan, Celebrus Technologies, Ensighten, Google analytics, iPerceptions, Stratigent, Bizo, clictale, comScore, SAS SiteSpect, sweetspot, UBC Division of Continuing Studies, UC Irvine Extension, Unilytics, MajesticSEO, Mongoose Metrics, iJento, Quantivo, Keystone Solutions, Analytics Pros, CalPont, Digitaria, Insight Rocket, Parker Software, Marchex Call Analytics, Nabler, Shuffle Point, Social Snap, SocialMetrix, ObservePoint, Yahoo! Web Analytics and eClerx.

Upgrade your whole teams skills. The more team members that attend the eMetrics Marketing Optimization Summit, the more the company saves. Each additional attendee from the same company registered at the same time receives an extra $ 200 off the price of their registration. Register today.

The eMetrics Marketing Optimization Summit is co-located with Predictive Analytics World, Text Analytics World, GAUGE, Conversion Conference and Internet Marketing Conference

About Rising Media

Rising Media is a global events producer excelling in Internet and technology-related conferences and exhibitions. Rising Media produced events include Data Driven Business Week, eMetrics Marketing Optimization Summit, Conversion Conference, GAUGE, Predictive Analytics World, Text Analytics World, Building Business Capability, Internet Marketing Conference, Social Media Economy Days, Web Effectiveness Conference and Search Marketing Expo in the US, Canada, UK, France, Germany, Sweden, Finland and Australia.

Rising Media events provide cutting-edge, practical knowledge for business professionals to improve their day-to-day effectiveness, driving higher returns for their organizations. Attendees learn from leading experts and share knowledge with each other, as well as interacting with innovative vendors in the space. Each event brings together the best, the brightest and the visionary, creating a forum for insight, energetic exchange and informed purchasing.

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ERA Presents The Great Ideas Summit 2012

Arlington, Va. (PRWEB) October 17, 2011

Planning for the Electronic Retailing Associations (ERA) mid-winter event, The Great Ideas Summit is new, improved and in full swing. The Great Ideas Summit 2012the premier mid-winter event in the direct-to-consumer marketing spaceis February 27-29, 2012 at the luxurious Fontainebleau in Miami Beach, Fla. ERA is hard at work preparing a robust education program, interactive networking events and a busy expo area.

Nearly 800 marketing professionals are expected, and registration is now open. ERA encourages people to register soon to take advantage of the early-bird savings at ERAGreatIdeas.org/registration.html.

The event draws a very senior-level crowd, with 75 percent of attendees at a director-level or higher. Those wishing to do business with the attendees should consider exhibiting or sponsoring at The Great Ideas Summit 2012. ERA offers an array of sponsorship and exhibit opportunities, including meeting rooms, booths, corporate suites and tabletops. Once again, companies can purchase a networking pod, which consists of four plush chairs and a table, creating a comfortable environment in which to conduct business. Visit ERAGreatIdeas.org/exhibitorssponsors.html to learn more about the available opportunities.

We are looking forward to returning to Miami Beach for The Great Ideas Summit 2012, says ERA President and CEO Julie Coons. Our mid-winter conference will be feature-packed, with valuable networking opportunities, a stellar education program and outstanding exhibitseverything that our members have come to expect from ERA and more.

About The Great Ideas Summit 2012

The Great Ideas Summit 2012, Presented by ERA, is the premier mid-winter event for the direct response marketing community. Nearly 800 top-level professional attendees are expected to gather for the event, February 27-29, 2012 at the Fontainebleau Miami Beach. For more information about The Great Ideas Summit 2012, please visit ERAGreatIdeas.org.

About the Electronic Retailing Association

Representing a more than $ 300 billion market, the Electronic Retailing Association (ERA) is the only trade association in the U.S. and internationally that represents leaders of the direct-to-consumer marketplace, which includes members that maximize revenues through electronic retailing on television, online and on radio. ERA strives to protect the regulatory and legislative climate of direct response while ensuring a favorable landscape that enhances e-retailers' ability to bring quality products and services to the consumer. ERA members include some of the industry's most prominent retail merchants, including Allstar Products Group, eBay, Discovery Communications, Gaiam, Google, Guthy-Renker Corporation, HSN, Oak Lawn Marketing, QVC, Telebrands, ShopNBC and Thane. For more information about ERA, please visit retailing.org.

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