Weddings are the business of dreams; but the watchword has become business for many. Upon getting some pretty rocks on a woman's left hand, many women descend into role-playing and trying to recreate the extravaganzas of the likes of Kate Moss, Kim Kardashian or even the Duchess of Cambridge. The wedding industry has tapped into the ideology of every little girl being a princess - and what better fancy-dress opportunity is there than that big day? Hence the dream premium added to most price tags, the use of the rhetoric that creates a feeling of a wedding somehow not being adequate if the couple do not reach for their credit cards, pronto, on being presented with expensive costs.
With some big commercial guns this is the case, and the
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